Webtron's Innovative New
Auction Technology Options in 2026
Processing
Auction Software Solutions for the American Auctioneer
Professional American Auction Software for Online Auctions
Searching for a trusted American auction software solution to run professional online auctions directly from your own website? Webtron delivers a powerful, fully integrated platform designed specifically for American auctioneers and auction houses.
Our all-in-one online auction software enables you to host live webcast auctions and timed online auctions under your own brand. With secure white-label integration, you maintain full control of your bidder data, customer relationships, and brand identity—without relying on third-party marketplace platforms.
Unlike group bidding sites, Webtron keeps your auctions private, protected, and completely under your management. Your bidders remain your clients, and your brand stays front and centre.
Sell Online with Confidence and Simplicity
Whether you’re running timed auctions, live streaming webcast auctions, or offering pre-bidding functionality, Webtron provides a seamless and professional solution. The platform is built for performance and ease of use, delivering a smooth, app-free bidding experience across smartphones, tablets, and desktops with no downloads required.
A Proven Partner for American Auctioneers
With more than 15 years of industry experience and tens of thousands of lots sold weekly through our system, Webtron offers a trusted and results-driven auction technology solution.
Fast, scalable, and feature-rich, our online auction platform is built to help American auction businesses grow, compete, and succeed in today’s evolving digital marketplace.
Powerful White-Label Online Auction Software – Hosted on Your Website
Take full control of your online auctions with our premium white-label auction software, designed to run directly on your own website. Your branding, your domain, your bidders—no third-party distractions.
Seamless Website Integration with Full Brand Customization
Our auction platform integrates effortlessly with your existing website and is fully branded with your colors, logo, and style. Every bidder interacts with your identity, ensuring brand consistency and recognition at every touchpoint.
Intelligent Auction Tools to Enhance User Experience
We use advanced category technology and smart filtering to help bidders quickly discover the items they’re most interested in—resulting in a faster, more engaging auction experience.
Feature-Rich Platform Designed for Results
✔ Upload multiple images, videos, and PDFs per lot
✔ Built-in bid extension, lot staggering, and email outbid notifications
✔ Optimized for timed auctions and high-bid engagement
New Features to Supercharge Your Auctions
🌍 Multi-Language Auto-Translation Reach a global audience with support for 104 languages.
🛡 Bidder Verification Secure your auction with built-in credit card validation.
🤖 AI-Powered Auction Tools Automate lotting and cataloging using advanced AI technology.
💳 Multiple Payment Gateway Integrations Accept Stripe, Apple Pay, Google Pay, and PayPal.
💬 24/7 AI Chatbot Admin Support Always-on support for bidders and auctioneers alike.
🔗 Auction API Streamline operations with automation, scalability, and seamless integration across systems.
🎥 Lot-Specific Videos Highlight featured items with dedicated video content.
📈 Marketing Assets Included Professional images, GIFs, and videos for EDMs, social media, and your auction site.
Flexible Invoicing Options for Easy Post-Sale Management
🧾 Generate in-system invoices directly from the platform
📤 Export CSV files for external invoicing or accounting tools
White Label Auction Software Package designed for Auctioneers
✅ All-in-One Auction Software – Fully Hosted on Your Own Website
🎥 Live Webcast Auctions
Host real-time auctions with seamless video streaming and live bidding.
⏳ Timed Online Auctions
Run scheduled auctions with automatic bidding, countdowns, and user alerts.
👩💻 Remote Clerking Functionality
Manage auctions from anywhere with full control and real-time clerking access.
🏷 White-Label Platform to Protect Your Brand and Bidder Data
Keep full ownership of your intellectual property—not a shared group site.
📱 Modern, Mobile-Ready Experience
Works flawlessly on all devices—no app downloads required.
☁️ Cloud-Based Technology
Reliable and scalable performance with secure cloud hosting.
🤖 AI-Integrated Auction Features
Automate lotting, cataloging, and support with powerful AI tools.
🧑💻 Complete Setup, Training & Ongoing Support
We guide you from day one and provide continuous support as you grow.
🧾 Auction Invoicing & Reporting Tools
Easily generate invoices and access detailed reporting for smooth post-sale processing.
🖥 Custom Websites & Marketing Services
Launch a professional auction website and promote it with ready-to-use marketing assets.
😊 Easy for Bidders. Powerful for Auctioneers.
Designed to simplify the user experience while giving you full control.
Webtron 9AI – Smarter Auction Software for American Auctioneers
For over a decade, Webtron has been the trusted platform for independent U.S. auctioneers moving online.
The latest Webtron 9AI update makes it easier than ever to run branded, secure auctions directly from your own website—with no apps, no third parties, and full control of your bidder data.
✅ Easy for bidders
✅ Powerful for auctioneers
✅ Tailored for the American market
✅ AI tools to automate and scale
Ready to grow your auction business?
Book a free demo today and see why Webtron 9AI is the smart choice for online auction success.
FAQs
Webtron’s American auction software stands out with its white-label design, allowing U.S. auctioneers to run auctions under their own brand. It includes powerful features like live-streamed auctions, timed bidding, mobile-friendly design, and easy integration with payment providers—all tailored to suit the unique demands of the American auction industry.
Yes. Webtron’s American auction software is built with U.S. compliance in mind. It supports legal terms and conditions, auction licenses, state sales tax configuration, and secure payment processing to ensure your auctions meet U.S. regulatory standards.
ting my auctions?
Absolutely. Webtron’s platform supports live auctions and timed online auctions. You have full flexibility to run auctions the way your American audience prefers.
Yes. Webtron’s software is fully responsive, offering a smooth and user-friendly experience on smartphones and tablets. Your bidders can browse catalogs, register, and place bids from anywhere in the U.S., increasing participation and engagement.
Webtron’s American auction software is versatile and trusted across a range of U.S. sectors including:
Industrial equipment
Real estate
Automotive
Estate sales
Real Estate
Farm and agricultural assets
Collectibles & Antiques
Whether you’re a large auction house or a niche seller, Webtron can scale to your needs.
Getting started is easy. Webtron offers a fast setup process, onboarding support, and personalised training. Our team will help you launch a branded, fully functional American auction website in no time—ready for your next auction event.